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360° Communication

Operational communication

Société Nationale des Chemins de Fer Français (SNCF), is the state-owned railroad system of France. www.sncf.fr

What was the request...

The company aimed at integrating measures to communicate to customers at different touchpoints. The campaign spans the entire customer journey.

How we supported...

We trained users in-person/remotely on the:

  • Email and sms campaigns using Salesforce marketing cloud
  • Email martketing for national campaigns
  • users community management on relational marketing (via Yammer, Sharepoint, webconférences)
  • Analytics and follow ups of the marketing campaigns performance for TER regions 
  • Annual and monthly reporting
  • Guidance and actionable items to implement the relational marketing strategy within the organization