Perception Surveys

Search Engine Optimized Content

SMG Swiss Marketplace Group (Company resulting from the merger of all marketplaces and classifieds of Scout24 Schweiz AG and TX Markets AG) is the number 1 Swiss marketplace company.

What was the request...

VOC program was launched to understand users perception of the online platforms and improve their performance based on users feedback.

How we supported...

Peception surveys were implemented to measure usability, asthetics and content of the websites. The results were used consistently as inputs for product managers and designers.